[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-ka3PL5aeLQiLKN9GhZmTmCh_fjAAAUL3wR8o7ahoO5I":3,"sanity-84qsuIvr1tvERISd1y_KyklvKlbJ9Du7expdX5iaWG4":685},{"data":4,"sourceMap":-1},{"footer":5,"siteNav":73,"siteOptions":270,"slugs":591},{"contactText":6,"copyrightText":51,"footerText":52,"preFooter":71,"subscribeText":72},[7,19,31],{"_key":8,"_type":9,"children":10,"markDefs":17,"style":18},"9d486ad90064","block",[11],{"_key":12,"_type":13,"marks":14,"text":16},"1bb43be3663d","span",[15],"strong","North America Head Office:",[],"normal",{"_key":20,"_type":9,"children":21,"markDefs":30,"style":18},"50ca9df6c1c1",[22,26],{"_key":23,"_type":13,"marks":24,"text":25},"d346b6076bc0",[],"45 E 20th Street, \nNew York, \nNY 10003\nUSA\n\n",{"_key":27,"_type":13,"marks":28,"text":29},"5b9efad9d82d",[15],"APAC Head Office:",[],{"_key":32,"_type":9,"children":33,"markDefs":42,"style":18},"a7bbb0fd9e5e",[34,37],{"_key":23,"_type":13,"marks":35,"text":36},[],"1\u002F60 Wilson St\nSouth Yarra, Melbourne\nVIC 3141\nAustralia\n\n",{"_key":38,"_type":13,"marks":39,"text":41},"2637570c0872",[40],"7423e29cf5ea","CONTACT",[43],{"_key":40,"_type":44,"linkTarget":45,"linkType":44,"route":48,"slug":49,"title":50},"internalLink",{"_ref":46,"_type":47},"de51104f-4f8a-4088-bf7b-a2e590f94d2a","reference","slug","contact","Contact","Cuttable",[53,62],{"_key":54,"_type":9,"children":55,"markDefs":60,"style":61},"48756887f554",[56],{"_key":57,"_type":13,"marks":58,"text":59},"a78fa5ca7333",[15],"We would love to\nhear from you.",[],"h2",{"_key":63,"_type":9,"children":64,"markDefs":69,"style":70},"4ab8f8f0aa13",[65],{"_key":66,"_type":13,"marks":67,"text":68},"ca1191f102e6",[],"Feel free to reach out if you would like\nto join up, or simply have a chat.",[],"large",null,"Subscribe to our mailing list",{"navButtons":74,"navButtonsMobile":98,"navFooterPrimary":106,"navFooterSecondary":122,"navFooterSub":144,"navMain":157,"socialLinks":256},[75,86],{"_key":76,"_type":77,"buttonColour":78,"buttonIcon":79,"buttonSize":80,"link":81},"e8e81eb872b9","button","lime","star","standard",[82],{"_key":83,"_type":84,"linkType":84,"title":85},"0459abf6beff","modalLink","Book a demo",{"_key":87,"_type":77,"buttonColour":88,"buttonIcon":89,"buttonSize":80,"link":90},"9e0758b1eabf","purple","arrow",[91],{"_key":92,"_type":93,"blank":94,"href":95,"linkType":96,"title":97},"2f640c4d6b3a","link",true,"https:\u002F\u002Fapp.cuttable.com","externalLink","Sign in",[99],{"_key":100,"_type":77,"buttonColour":78,"buttonIcon":79,"buttonSize":101,"link":102},"62a7db43b3a1","std",[103],{"_key":104,"_type":84,"linkType":84,"title":105},"1cd01a320fcc","book a demo",[107,110,113,116,119],{"linkType":44,"route":108,"slug":71,"title":109},"index","Home",{"linkType":44,"route":48,"slug":111,"title":112},"pricing","Pricing",{"linkType":44,"route":48,"slug":114,"title":115},"platform-overview","AI Ad Creation",{"linkType":44,"route":48,"slug":117,"title":118},"ads-for-black-friday","Black Friday Ads",{"linkType":44,"route":48,"slug":120,"title":121},"shoots-video","High Quality AI Video",[123,126,129,132,135,138,141],{"linkType":44,"route":48,"slug":124,"title":125},"fashion","Ads for Fashion Brands",{"linkType":44,"route":48,"slug":127,"title":128},"beauty-and-personal-care","Ads for Beauty Brands",{"linkType":44,"route":48,"slug":130,"title":131},"home-and-living","Ads for Furniture Brands",{"linkType":44,"route":48,"slug":133,"title":134},"food-and-beverage","Ads for CPG Brands",{"linkType":44,"route":48,"slug":136,"title":137},"baby-and-kids","Ads for Baby & Kids Brands",{"linkType":44,"route":48,"slug":139,"title":140},"jewellery","Ads for Jewellery Brands",{"linkType":44,"route":48,"slug":142,"title":143},"health-and-supplements","Ads for Health Brands",[145,147,150,153],{"linkType":44,"route":48,"slug":49,"title":146},"Contact Us",{"linkType":44,"route":48,"slug":148,"title":149},"privacy-policy","Privacy Policy",{"linkType":44,"route":48,"slug":151,"title":152},"terms-of-service","Terms of Service",{"_key":154,"_type":93,"blank":155,"href":156,"linkType":96,"title":85},"dc110eb9ba23",false,"https:\u002F\u002Fapp.cuttable.com\u002Fm\u002Fget-started",[158,205,238,241,242],{"_type":159,"dropdownLinks":160,"title":204},"dropdownNav",[161,164,166,168,171,173,176,179,182,185,187,190,193,195,198,201],{"_type":162,"title":163},"navTitle","Platform Overview",{"linkType":44,"route":48,"slug":114,"title":165},"How It Works",{"_type":162,"title":167},"Create",{"linkType":44,"route":48,"slug":169,"title":170},"ad-creation","Ad Creation",{"linkType":44,"route":48,"slug":117,"title":172},"Black Friday",{"linkType":44,"route":48,"slug":174,"title":175},"platform-ad-editing","Editing Ads",{"linkType":44,"route":48,"slug":177,"title":178},"ai-photo-and-video-creation","AI Photo and Video Creation",{"linkType":44,"route":48,"slug":180,"title":181},"designs","Customisable Designs",{"linkType":44,"route":48,"slug":183,"title":184},"music-for-ad-production","Music for Advertising",{"_type":162,"title":186},"Publish",{"linkType":44,"route":48,"slug":188,"title":189},"platform-meta-publishing","Meta Publishing",{"linkType":44,"route":48,"slug":191,"title":192},"meta-insights","Meta Insights",{"_type":162,"title":194},"Learn",{"linkType":44,"route":48,"slug":196,"title":197},"platform-brand-strategy","Brand Strategy",{"linkType":44,"route":48,"slug":199,"title":200},"media-library","Media Library",{"linkType":44,"route":48,"slug":202,"title":203},"platform-shopify-sync","Shopify Catalog","Platform",{"_type":159,"dropdownLinks":206,"title":237},[207,209,211,213,215,217,219,221,223,225,228,231,234],{"_type":162,"title":208},"Industries",{"linkType":44,"route":48,"slug":130,"title":210},"Home and Living",{"linkType":44,"route":48,"slug":127,"title":212},"Beauty and Personal Care",{"linkType":44,"route":48,"slug":136,"title":214},"Baby and Kids",{"linkType":44,"route":48,"slug":124,"title":216},"Fashion",{"linkType":44,"route":48,"slug":139,"title":218},"Jewellery and Accessories",{"linkType":44,"route":48,"slug":133,"title":220},"Food and Beverage",{"linkType":44,"route":48,"slug":142,"title":222},"Health & Wellness",{"_type":162,"title":224},"Roles",{"linkType":44,"route":48,"slug":226,"title":227},"performance-marketers","Performance Marketers",{"linkType":44,"route":48,"slug":229,"title":230},"brand-marketers","Brand Marketers",{"linkType":44,"route":48,"slug":232,"title":233},"founders","Founders",{"linkType":44,"route":48,"slug":235,"title":236},"cmos","CMOs","Use Cases",{"linkType":44,"route":48,"slug":239,"title":240},"customer-reviews","Customers",{"linkType":44,"route":48,"slug":111,"title":112},{"_type":159,"dropdownLinks":243,"title":194},[244,247,250,253],{"linkType":44,"route":245,"slug":71,"title":246},"blog","The Cutting Room",{"linkType":44,"route":48,"slug":248,"title":249},"team","Team",{"linkType":44,"route":48,"slug":251,"title":252},"in-the-press","In the Press",{"linkType":44,"route":48,"slug":254,"title":255},"careers","Careers",[257,262,266],{"_key":258,"_type":259,"href":260,"name":261},"f9709f445432","socialMediaLink","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcuttable","LinkedIn",{"_key":263,"_type":259,"href":264,"name":265},"6c605c3a6a5e","https:\u002F\u002Fwww.instagram.com\u002Fcuttable.ads\u002F","Instagram",{"_key":267,"_type":259,"href":268,"name":269},"87c819832ce7","https:\u002F\u002Fwww.tiktok.com\u002F@cuttable.ads","TikTok",{"_createdAt":271,"_id":272,"_rev":273,"_type":272,"_updatedAt":274,"blog":275,"contactEmail":502,"form":503,"language":71,"name":51,"popup":508,"seo":576,"subscribeText":72},"2025-01-15T23:22:35Z","siteOptions","wYq97Va4EJb4TNTBO8Gh8z","2026-08-14T02:03:06Z",{"blogModuleHeading":276,"blogModuleSubHeading":295,"blogPanelContent":296,"blogPanelHeading":305,"blogs":322},[277],{"_key":278,"_type":9,"children":279,"markDefs":293,"style":294},"9be4fff25a48",[280,284,289],{"_key":281,"_type":13,"marks":282,"text":283},"247a09103ae8",[],"The ",{"_key":285,"_type":13,"marks":286,"text":288},"9dce948cec74",[287],"em","Cutting",{"_key":290,"_type":13,"marks":291,"text":292},"4ebed1407c9d",[]," Room",[],"h1sub","Top Articles",[297],{"_key":298,"_type":9,"children":299,"markDefs":304,"style":18},"0f215345fe50",[300],{"_key":301,"_type":13,"marks":302,"text":303},"88b2d96a740f",[],"Opinionated, practical guidance on creative volume, variation, and testing velocity—for teams scaling performance on Meta.",[],[306],{"_key":307,"_type":9,"children":308,"markDefs":321,"style":61},"ca1e43195921",[309,313,317],{"_key":310,"_type":13,"marks":311,"text":312},"bc8c842d08dc",[],"Subscribe to\nthe ",{"_key":314,"_type":13,"marks":315,"text":316},"327573c4fe7a",[287],"cutting\n",{"_key":318,"_type":13,"marks":319,"text":320},"0d96b56e9486",[],"room",[],[323,378,416,457],{"media":324,"slug":376,"title":327},{"image":325,"mediaType":375},{"_type":326,"alt":327,"asset":328},"picture","Why Most Performance Teams Under-Produce Creative (Even When They Know Better)",{"_createdAt":329,"_id":330,"_rev":331,"_type":332,"_updatedAt":333,"assetId":334,"extension":335,"metadata":336,"mimeType":369,"originalFilename":370,"path":371,"sha1hash":334,"size":372,"uploadId":373,"url":374},"2026-02-25T01:14:47Z","image-4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080-png","FhGeqeprBf6xSLFzdSyElo","sanity.imageAsset","2026-02-25T01:14:48Z","4f699be9f70b5850f607d89740b4b6e58e383f43","png",{"_type":337,"blurHash":338,"dimensions":339,"hasAlpha":155,"isOpaque":94,"lqip":344,"palette":345,"thumbHash":368},"sanity.imageMetadata","M171s9.80M?v00q[V@FLo#DN.T4T-6-;E2",{"_type":340,"aspectRatio":341,"height":342,"width":343},"sanity.imageDimensions",1.7777777777777777,1080,1920,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACPklEQVR4nDXP23KaQACAYS+NiqfG8QASEAJBWFdgYXFRTmLEGFGjMbHRTG07TduZXLTvf9FxJn2Ab\u002F75Mw3mqslwdJsX5a5uORbx+sgRZZXlROZKoNkO3eZabQ4NvK+\u002F\u002F+yOJ06Uc1T5olDM5qgML3V5qSveaNDEJBgTf9w38fWNJoiSJAg8L9BtvtFiFU3fHU7H7z+70CiUqmecpzIKRAo0AcJRcr\u002FZH6eLBwMTWYUIKOuBMsVAuVFaDMcJ0vR+dfj2ZmBSLF9m88VsvpjRTEczsUFG6eP+x\u002Fvf3eGEXU8F0Ld6v2b6+2qQ+Fi8llleJF6Ybp76llOq1LK5\u002FxggRx8MZ6vt6e199\u002FLFHfk6BBZUYru7j41lZANVvZa7yCHDIJbVXrFSO5dzVEZDjoYwtElwe7d+Oiwedl4QwZ4q8izLtHqKYPVVRVF6UMdkpCOnzYtU6dMHBtZAQxggjMhoGE7CyWwUTbS+0WjR5Uq13qQ5UZYUDWGCXU9WQb3F5IuVj+feGZ+3gYkhckxMLOIBw262ucplvcFwkqbbxBuFMdARzXLVWj1HlbJ56oyhTaDt9m1iOENEPNNxDXsAdKsjKZwoq9AkQRxMEhO7nCA1GbbWaFHlaq5QuiiUMo4fk\u002FDWDW+9cTKZL+P50o9neBgAwwI6coZ+PFuE0zt7GPQtR7cGQEeCrLIdib7qZIJpGs\u002FX41kaTeeL9eNmf0y3+yhJLeIZmPjRbbp9fti\u002Fbvavm+eXx8+vq91LstyGSepGyT8Dy4A3S3tQswAAAABJRU5ErkJggg==",{"_type":346,"darkMuted":347,"darkVibrant":352,"dominant":355,"lightMuted":356,"lightVibrant":360,"muted":363,"vibrant":366},"sanity.imagePalette",{"_type":348,"background":349,"foreground":350,"population":351,"title":350},"sanity.imagePaletteSwatch","#424549","#fff",8.22,{"_type":348,"background":353,"foreground":350,"population":354,"title":350},"#2b1607",0.16,{"_type":348,"background":349,"foreground":350,"population":351,"title":350},{"_type":348,"background":357,"foreground":358,"population":359,"title":350},"#a99688","#000",2.74,{"_type":348,"background":361,"foreground":358,"population":362,"title":350},"#ecb48c",0,{"_type":348,"background":364,"foreground":350,"population":365,"title":350},"#848b91",2.49,{"_type":348,"background":367,"foreground":350,"population":362,"title":350},"#db7023","zPcFBIBdCneFd5VaiIEGi1PASA==","image\u002Fpng","ai_gen_1770421637957_1_edited_1770422171639.png","images\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png",2464897,"CpHIKu8QFF00dwFmfwbrJK5FcRdJmSqt","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png","image",{"_type":48,"current":377},"why-most-performance-teams-under-produce-creative-even-when-they-know-better",{"media":379,"slug":413,"title":415},{"image":380,"mediaType":375},{"_type":326,"asset":381},{"_createdAt":382,"_id":383,"_rev":384,"_type":332,"_updatedAt":382,"assetId":385,"extension":335,"metadata":386,"mimeType":369,"originalFilename":408,"path":409,"sha1hash":385,"size":410,"uploadId":411,"url":412},"2026-02-25T01:14:44Z","image-b0dd69760279ce96388720ff9c455a2c594b239e-1920x1080-png","FhGeqeprBf6xSLFzdSyED2","b0dd69760279ce96388720ff9c455a2c594b239e",{"_type":337,"blurHash":387,"dimensions":388,"hasAlpha":155,"isOpaque":94,"lqip":389,"palette":390,"thumbHash":407},"M88gTy-:0fIor@~UxtE2Ipo1IoRks:WYkB",{"_type":340,"aspectRatio":341,"height":342,"width":343},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACUUlEQVR4nCXNaW\u002FSYAAAYH4Bffu2b0sPKD1oofSAFlqOwpAVxjXObbApi3GbsMxjR1zMYtREY5aYGD\u002FpB\u002F+sgf2AJ09EU0XbVK2sbGSkoqPvVHPtRmHcDc5Pum9fDZaznfmwMh9W2g3HNlRFFgSBZRhEkjiEIJJJy55rVD2jUbFm\u002FeDiZO\u002FuYvzwZn7\u002Fenp92js7fLYYBdNeea\u002Fh+q6uZyRJ5FgWIbTFOStdr+S7zeJiWPuwnv58ePn3+9W\u002FHzd\u002FPq4eVwfvF+HppH60HwxCL\u002FANMyvLIscw5GbGQcTJZWqVfC\u002F0lwe7X25Pfn1efbu\u002F\u002FHp79ft2\u002FXgxu5zWj\u002Fvlw35lEHr1kmUbiixyLEOSxBbbZqrkmc26ezRq3F3Ob9bPJ8Nxq9mb97vrWXM1rZ0Og8V+MN4rhTWnkNNSEr\u002FFAMexSDqdzNtatWTtd4Lz5fBo0nOLVU13C05hOWp9Ohu\u002FW7SPB9Vx2w9reddS5SQboyDEsQ2WJT6ry24+Eza8xaTVCeuZrC0qhmm5i9Hg+sXouFPu1O3dillyNF1NJHgKkTj+hAWBUVOCocvlotlrBbWqJ8kplhdFKeW7TsO3\u002FZzi5ZS8IaUVTohTDA0JiOF4dIM5jhIEVpZ4y0gFZSdnGxyfIEkakSjJ05rEZFXe0pOawsc5RFP4RoIowLaYpkmWoXiOVuSEmVUlMYkQDSFBEpBnCDGOUiKjKZwoxBiaICAAIApAFMOiAIAIQpCmiViMTCQYWYqzbAxCCACOEBHnKIEnBR4JcSrOkTQFn3AU22AMw\u002F4DpAB+Min1cxsAAAAASUVORK5CYII=",{"_type":346,"darkMuted":391,"darkVibrant":394,"dominant":397,"lightMuted":398,"lightVibrant":400,"muted":402,"vibrant":405},{"_type":348,"background":392,"foreground":350,"population":393,"title":350},"#433c30",10.85,{"_type":348,"background":395,"foreground":350,"population":396,"title":350},"#411404",0.01,{"_type":348,"background":392,"foreground":350,"population":393,"title":350},{"_type":348,"background":399,"foreground":350,"population":396,"title":350},"#8c9499",{"_type":348,"background":401,"foreground":358,"population":362,"title":350},"#f7a082",{"_type":348,"background":403,"foreground":358,"population":404,"title":350},"#b5987f",5.89,{"_type":348,"background":406,"foreground":350,"population":362,"title":350},"#f0490e","TAgGDIIMZ3WfZJh0eGUZn5bQWQ==","ai_gen_1770421354269_1_edited_1770421930559.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",2570612,"tvcl7SX3IynbQ5kyM5T3Dtgl2eO1uC9a","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",{"_type":48,"current":414},"creative-volume-is-the-performance-lever-not-targeting-not-bidding","Creative Volume Is the Performance Lever (Not Targeting, Not Bidding)",{"media":417,"slug":454,"title":456},{"image":418,"mediaType":375},{"_type":326,"asset":419},{"_createdAt":420,"_id":421,"_rev":422,"_type":332,"_updatedAt":420,"assetId":423,"extension":335,"metadata":424,"mimeType":369,"originalFilename":449,"path":450,"sha1hash":423,"size":451,"uploadId":452,"url":453},"2026-02-25T01:13:54Z","image-796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714-png","C5PqYZpKNm3ML5t3txlMwy","796da259e3d02d8dbdf964b9ffae9c6b66f55023",{"_type":337,"blurHash":425,"dimensions":426,"hasAlpha":94,"isOpaque":94,"lqip":430,"palette":431},"MILgk}=RjMI8xxQxsEtPR%t7%PMwW9%ORg",{"_type":340,"aspectRatio":427,"height":428,"width":429},1.781512605042017,714,1272,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAACrklEQVR4nEXSyW8bdRiHcf9h9FAEoghUpAAHVE4IyAEQF3oqEmoRaVGQKiEKLc3SNnFqe+J4MhnPvngm49hjp8ulPdB4iWd+s7h\u002FxFPFqcThuX706tW30q+\u002FJtqeE27NCbZLgmpJsFPSeVzQqRX4jQJPyvB3BV5T4LZSXDnFVVLsgwRbnZ2nz+i4KZUzzN8s8DYK3M0C90GO+yjH2cqwqxnWjsCqpVj1BKN+Srs25qB+wkHjBHV3hNaa0N6foqlTbHtGJdwu8TYLnLUC698c426Gfi\u002FDWBcLzJEEtpQusMb6c26vtPj15w2uX1tjdaVB9eExijxGVSdY9pRKWC3xHuTYGznWvRzj7xz9Toa5Jug0c0I1w9sX6NKUv1bbfPHZt3z47vu8985FLn90hT9W95D3T1C1MZZzBu6UuA9z3K2csFHS3ZsT7ZVEckHPKOiaOR1NYMpTbt\u002FcZenjJT69dIGlDy7wyaXL\u002FH5rB1n5D1UfY7oTKkGtWPzLreUctUuG7pxj\u002FzVDf07sFfS8nK6X4ekJ63dUfvz6G3746nOuLn\u002FJte++Z\u002F0fhX311QK03CmVTqNYPN+pC6J2QeyWDDtzYr8ksjNCSxA6AteYsbvd4c\u002FfrnPj6jIrPy1z\u002F8YvtKoOSvuEA310DvpSjv04xZFSunrOsFMwDAviICdyBYGdEDgpvjPDVJ+iSBLNrfvIG3cxHlXR5XgBqsbbC\u002F3m2SwSnGZK3814Fuc8H+Q8G2Q8HWY8GQiOzxoKBvGYQfySJ8MXHMcviMKXGNYrlPZocaG5AFsplpRg7SWEZkovEPRDQe9Q0IsER1FKt5vS7SXn9ROO4oTDfop3mKDZExRthGqMsL1TKoEqFsu35QRHOV+9055haTNM7RRDP8UwpxjWBMP+P\u002F1tmjVBM8eYzoSwm\u002FIG8H\u002FAVtAdxSUAAAAASUVORK5CYII=",{"_type":346,"darkMuted":432,"darkVibrant":435,"dominant":438,"lightMuted":441,"lightVibrant":442,"muted":445,"vibrant":447},{"_type":348,"background":433,"foreground":350,"population":434,"title":350},"#4c493c",0.25,{"_type":348,"background":436,"foreground":350,"population":437,"title":350},"#6e357f",0.66,{"_type":348,"background":439,"foreground":358,"population":440,"title":350},"#b4b4dc",19.9,{"_type":348,"background":439,"foreground":358,"population":440,"title":350},{"_type":348,"background":443,"foreground":358,"population":444,"title":350},"#b884ed",0.2,{"_type":348,"background":446,"foreground":358,"population":362,"title":350},"#9c9c6c",{"_type":348,"background":448,"foreground":350,"population":396,"title":350},"#5488c4","Screenshot 2025-04-09 at 10.49.43 AM.png","images\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",324784,"DAMmduu5Aa0KJfcqpsVcFIlCNjboqf6y","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",{"_type":48,"current":455},"creative-is-the-new-targeting","The death of demographic targeting: Why your creative is now your best targeting tool",{"media":458,"slug":499,"title":501},{"image":459,"mediaType":375},{"_type":326,"asset":460},{"_createdAt":461,"_id":462,"_rev":463,"_type":332,"_updatedAt":464,"assetId":465,"extension":466,"metadata":467,"mimeType":493,"originalFilename":494,"path":495,"sha1hash":465,"size":496,"uploadId":497,"url":498},"2026-02-25T01:13:39Z","image-116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190-jpg","C5PqYZpKNm3ML5t3txlGuG","2026-02-25T01:13:40Z","116a6daee2dfac8b6167849c0a004d348b9822a0","jpg",{"_type":337,"blurHash":468,"dimensions":469,"hasAlpha":155,"isOpaque":94,"lqip":473,"palette":474},"MjOyw$Vr~Vt64:babHs.j[WXROtSWAWBkD",{"_type":340,"aspectRatio":470,"height":471,"width":472},1.8016806722689076,1190,2144,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAFBv\u002FEACYQAAEDAwMCBwAAAAAAAAAAAAEAAgMEBREGByESUSMxNUFSobH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACBP\u002FEABoRAAIDAQEAAAAAAAAAAAAAAAACARFREgP\u002F2gAMAwEAAhEDEQA\u002FAGS8+lVXGfDPHdcLs\u002FQNk1Fcw6IUwDQBzn7SDVjNLLn4n8R7tpNJJqC8h7sgdIHsoEelmCx\u002FPpobBZmt8bH4E7SMealnZPdSPS4Kp0\u002F\u002F2Q==",{"_type":346,"darkMuted":475,"darkVibrant":478,"dominant":481,"lightMuted":482,"lightVibrant":484,"muted":487,"vibrant":490},{"_type":348,"background":476,"foreground":350,"population":477,"title":350},"#4b3930",5.15,{"_type":348,"background":479,"foreground":350,"population":480,"title":350},"#0f2538",1.43,{"_type":348,"background":476,"foreground":350,"population":477,"title":350},{"_type":348,"background":483,"foreground":358,"population":354,"title":358},"#d4cab1",{"_type":348,"background":485,"foreground":358,"population":486,"title":358},"#f5d5ba",0.67,{"_type":348,"background":488,"foreground":350,"population":489,"title":350},"#5476ac",0.12,{"_type":348,"background":491,"foreground":358,"population":492,"title":350},"#b79e43",0.77,"image\u002Fjpeg","blog.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",111033,"eabkqhairTdSnJN1e7dvWhWakzeI1Ee4","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",{"_type":48,"current":500},"creator-burnout-the-hidden-reason-your-ad-performance-is-suffering","Creator Burnout: The hidden reason your ad performance is suffering","hello@cuttable.com",{"ctaText":504,"disableForm":94,"heading":505,"modalLinkOpenInNewTab":155,"modalLinkUrl":156,"redirectUrl":506,"subheading":507},"Start Free Trial","Ad Dominance Awaits.","https:\u002F\u002Fwww.cuttable.com\u002Fthanks-for-joining-the-creative-revolution ","Fill in the form and we'll be in touch.",{"enabled":155,"popupImage":509,"popupImageMobile":546,"popupIntro":558,"popupText":567},{"_type":326,"asset":510},{"_createdAt":511,"_id":512,"_rev":513,"_type":332,"_updatedAt":511,"assetId":514,"extension":335,"metadata":515,"mimeType":369,"originalFilename":541,"path":542,"sha1hash":514,"size":543,"uploadId":544,"url":545},"2026-04-23T23:50:49Z","image-2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760-png","pn7GvmYaTH5iJ6kzuoJLjh","2f4ec6d03b3de852a3f3d938428f9ddceb5e9934",{"_type":337,"blurHash":516,"dimensions":517,"hasAlpha":94,"isOpaque":155,"lqip":521,"palette":522,"thumbHash":540},"MTKz6royp|ovXc?pjuIta{R*lWayVQj[j2",{"_type":340,"aspectRatio":518,"height":519,"width":520},1.763157894736842,760,1340,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAACrklEQVR4nIWSy09TURDG+R885yY+giYujBvjSqNuTFxo4luiK93oyijButFE8RGlrY8FgoZgFB9IuS1R4J7bS8CIFAWxiLSCiKCJER\u002FBR4haW8o9M5+5t+rCjYtfZr7JnC85M1NkQbyzSH63SGR9tMwpbWT\u002FYLlGTtFvTUbW0ka21a\u002FJQj+JrGKRVSSnFInnRYrFpCKZsyFdhxbozpmVOpFZr7szm\u002FWD3Bbdk9+mH7nbde9MiU+PR75E97ib9X1apR2ar\u002F23ML7bJMeKFORnBTEdpzncTWs5+amCO55U8b2BGu5\u002FFeHUmxin3jRxcqyBe1\u002Fc5L7Reu4bvcX9r+t5cCrMCb2G4zSbHIgfNonxIovkF0Wz8g4Vc1LvwZPxJtyK3ECj2YCuRCcSiS60t7ehufk2IpEGmGYjYrEoWqw76B+PoS+\u002FC3E9j22alVHaePXbUORtzOWHtBEDnyrR\u002FqgWHb1X0Pe8CT1pE53JG+jovQr7fg3srhq0ddfi7uPLePzhHBLuOtg02ze0tPAMxRdFMq8g2ZlZhPbPO+CMHIOTDqNt+AycoTCcdMgnngrBHgz60Rk+Aef9TtjTi6FIcpzkP4Yk+PbUQtQmdiNcW4fghRiC1SaCVVEEq6MFXRVF6KLp69ClelSrQzA\u002FLv3X0Puy4Rua75YifO0MDpYlEdifRqA0hQP70jhQmkLZ3iE\u002FD5QNIFA6iEDpU5ysrMPNsdWwtMFxiIJhYcty2iLJ0cklXNlymI+fbeLyoMXlQZuPVthcXqH4yOl4IffqFYqPhVr4vHmKIxPL2CZJDozClhWJSZuld5huS67YbXy\u002F3L0+ssG99myrT50X017c5uPlHteHN7mRtyvc5myxa5N3w\u002F4dvvRmONGq5TeLRMby5uBjZFr\u002Fw99eLTKKxE9F8qsiMfwLpMxvyvDwBVIAAAAASUVORK5CYII=",{"_type":346,"darkMuted":523,"darkVibrant":525,"dominant":528,"lightMuted":531,"lightVibrant":534,"muted":536,"vibrant":539},{"_type":348,"background":524,"foreground":350,"population":396,"title":350},"#547c40",{"_type":348,"background":526,"foreground":350,"population":527,"title":350},"#4d6630",0.03,{"_type":348,"background":529,"foreground":358,"population":530,"title":358},"#b4fc14",33.69,{"_type":348,"background":532,"foreground":358,"population":533,"title":350},"#bbc5c7",0.38,{"_type":348,"background":535,"foreground":350,"population":396,"title":350},"#8470fc",{"_type":348,"background":537,"foreground":358,"population":538,"title":350},"#8ba959",0.6,{"_type":348,"background":529,"foreground":358,"population":530,"title":358},"Z5uFU4YPOFd\u002FdHT4eX1wKEhIiYdwmAg=","good ads, instantly.png","images\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",62360,"0ClDlTfNUeH1m2LDzUpvPLxm3nBbUUaP","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",{"_type":326,"asset":547},{"_createdAt":511,"_id":512,"_rev":513,"_type":332,"_updatedAt":511,"assetId":514,"extension":335,"metadata":548,"mimeType":369,"originalFilename":541,"path":542,"sha1hash":514,"size":543,"uploadId":544,"url":545},{"_type":337,"blurHash":516,"dimensions":549,"hasAlpha":94,"isOpaque":155,"lqip":521,"palette":550,"thumbHash":540},{"_type":340,"aspectRatio":518,"height":519,"width":520},{"_type":346,"darkMuted":551,"darkVibrant":552,"dominant":553,"lightMuted":554,"lightVibrant":555,"muted":556,"vibrant":557},{"_type":348,"background":524,"foreground":350,"population":396,"title":350},{"_type":348,"background":526,"foreground":350,"population":527,"title":350},{"_type":348,"background":529,"foreground":358,"population":530,"title":358},{"_type":348,"background":532,"foreground":358,"population":533,"title":350},{"_type":348,"background":535,"foreground":350,"population":396,"title":350},{"_type":348,"background":537,"foreground":358,"population":538,"title":350},{"_type":348,"background":529,"foreground":358,"population":530,"title":358},[559],{"_key":560,"_type":9,"children":561,"markDefs":566,"style":18},"bfbb93e38d5d",[562],{"_key":563,"_type":13,"marks":564,"text":565},"3f221e05b67b",[],"howdy! 👋🏻",[],[568],{"_key":569,"_type":9,"children":570,"markDefs":575,"style":18},"84e5c1d0550c",[571],{"_key":572,"_type":13,"marks":573,"text":574},"e98b401e9641",[],"",[],{"_type":577,"metaDescription":578,"ogImage":579},"seo","The AI ad creative production system for high-growth DTC brands. Scale Meta ad volume and variation without scaling headcount. Built for performance teams.",{"asset":580},{"_createdAt":511,"_id":512,"_rev":513,"_type":332,"_updatedAt":511,"assetId":514,"extension":335,"metadata":581,"mimeType":369,"originalFilename":541,"path":542,"sha1hash":514,"size":543,"uploadId":544,"url":545},{"_type":337,"blurHash":516,"dimensions":582,"hasAlpha":94,"isOpaque":155,"lqip":521,"palette":583,"thumbHash":540},{"_type":340,"aspectRatio":518,"height":519,"width":520},{"_type":346,"darkMuted":584,"darkVibrant":585,"dominant":586,"lightMuted":587,"lightVibrant":588,"muted":589,"vibrant":590},{"_type":348,"background":524,"foreground":350,"population":396,"title":350},{"_type":348,"background":526,"foreground":350,"population":527,"title":350},{"_type":348,"background":529,"foreground":358,"population":530,"title":358},{"_type":348,"background":532,"foreground":358,"population":533,"title":350},{"_type":348,"background":535,"foreground":350,"population":396,"title":350},{"_type":348,"background":537,"foreground":358,"population":538,"title":350},{"_type":348,"background":529,"foreground":358,"population":530,"title":358},{"blogs":592,"pages":608,"team":672},[593,594,595,455,596,500,597,598,599,600,414,601,602,603,604,605,606,377,607],"what-is-the-20-ad-head-start","beta-program-update","meta-creative-variation","ai-advertising-landscape-tools-agencies-creative-production-systems-2026","novblog2","whats-coming-to-cuttable-labs","novblog4","cuttables-new-credit-system-explained","creative-testing-strategy-teams","ai-creative-tools-that-work","decblog1","the-worlds-first-ai-creative-agency","meta-ad-creative-production-system","new-testimonial-ads","ai-just-killed-the-manifesto-ad-and-we-helped",[609,202,610,611,612,229,169,613,614,127,142,117,615,616,617,180,191,618,619,174,188,620,621,622,183,623,624,136,625,120,235,232,626,627,628,629,630,631,632,633,634,635,251,636,196,637,638,139,133,639,640,248,641,642,124,643,114,644,645,646,647,648,649,148,177,239,254,650,651,652,653,654,655,656,657,49,658,659,660,661,662,199,226,663,151,664,130,665,666,111,667,668,669,670,671],"footwear","pet-care","andromeda","outdoor-and-adventure","ads-for-ecommerce-asia","scaling-brands-meta","cuttable-vs-motion","meta-ai-production-system","coffee-club","monos","thanks-for-joining-the-creative-revolution","platform-AI-editing","cuttable-vs-getads","cuttable-vs-bannerflow","cuttable-vs-chatgpt","tech-and-electronics","meta-ads","scaling-brands","cuttable-vs-manta","modules","meta-ads-no-slop","platform","cuttable-vs-adcreative","cuttable-vs-creatopy","cuttable-shoots","early-stage","cuttable-vs-storyteq","cuttable-vs-canva","scaling-brands-DTC","cuttable-vs-heyparker","cuttable-vs-celtra","cuttable-pricing","how-it-works","sports-and-fitness","cuttable-vs-ember","media-agencies","cuttable-vs-marpipe","ads-for-ecommerce-aus","cuttable-vs-smartly","quitelike","ai-image-editor","use-my-copy","cuttable-vs-zeely","scaling-brands-ecomm","platform-ad-creation","ai-product-video-creation","linkedin","ai-ip-data-usage","e-commerce","creative-testing-platform","brand-control","bobby-case-study","peak-playbook-thank-you","sale-campaigns","ads-for-ecommerce-usa","20-ad-head-start","peak-playbook","create-ads-faster","cuttable-vs-canva-grow","not-ready","cuttable-vs-marketer","service-businesses","will-be-in-touch",[673,674,675,676,677,678,679,680,681,682,683,684],"charlotte-hicks","ciaran-alstowe","nicole-wu","quinn-masters","silla-tan","sam-ayre","daragh-kan","kyle-ruan","vanessa-lai","sam-kroonenburg","edward-ring","aaron-murphy",{"data":686,"sourceMap":-1},{"_createdAt":687,"_id":688,"_rev":689,"_type":690,"_updatedAt":691,"content":71,"modules":692,"removeTopPadding":155,"seo":723,"simplePage":155,"slug":725,"title":726},"2026-08-21T01:21:34Z","e10f5f94-3b3e-44e4-81bc-bf04712c4a94","1sEJtl57eB6JLL4y0OT26m","page","2026-08-27T11:32:48Z",[693,719],{"_key":694,"_type":695,"cta":71,"heading":696,"height":714,"media":715,"showBrowserBar":155,"textAlignment":717,"width":718},"c9d3ae98efcd","modules.heroText",[697,706],{"_key":698,"_type":9,"children":699,"markDefs":704,"style":705},"dae4bfa9fade",[700],{"_key":701,"_type":13,"marks":702,"text":703},"ebf5cabafbef",[],"Here’s your playbook.",[],"h1",{"_key":707,"_type":9,"children":708,"markDefs":713,"style":18},"fca6dbcbacfa",[709],{"_key":710,"_type":13,"marks":711,"text":712},"adb7ecdcbdab",[],"The download starts automatically. We’ll also email you the link so you can come back to it any time.",[],"auto",{"mediaType":716},"none","center","inset",{"_key":720,"_type":721,"contactBlocks":71,"content":71,"heading":574,"htmlEmbed":722},"bec8fdedcebc","modules.contact","\u003Ciframe title=\"Playbook download\" style=\"width:100%;border:0;display:block;min-height:200px\" srcdoc=\"<body><script>fetch('https:\u002F\u002F44282493.fs1.hubspotusercontent-ap1.net\u002Fhubfs\u002F44282493\u002Fpeak-thankyou-v5.html',{cache:'no-cache'}).then(function(r){return r.text()}).then(function(t){document.open();document.write(t);document.close();});<\u002Fscript><\u002Fbody>\">\u003C\u002Fiframe>",{"_type":577,"metaDescription":724,"ogImage":71},"Your copy of the BFCM Creative Playbook is downloading.",{"_type":48,"current":661},"Your playbook is downloading"]