the 20 ad head start.
Publish 20 different ads in your first 14 days and you're 39x more likely to find a winning ad. Here's the data behind it.
We looked at over $30M
of real Meta spend.
+37% roas from diversity
Brands running 3+ ad types (comparison, sale, native, testimonial) see account ROAS climb 37%.
39x more likely to win
Publish under five ads and your odds of landing a profitable one sit around 2%. Twenty is where a winner can actually surface.
4.4x average blended roas
Across 250+ brands, Cuttable ads returned 4.4x blended ROAS.
Why your first 20 ads decide everything.
Three moves, and the whole loop runs inside two weeks. Most teams never get past the first one.
publish
You can't pick winners in advance, you find them. So you brief and publish 20 genuinely different ads — different hooks, formats and angles — and give each one a real shot.
find
Real spend does the deciding. Meta surfaces the breakouts within days, and they're rarely the ones you'd have bet on. Volume is what gave them room to show up.
scale
Once a winner emerges, you put budget behind it and build the next batch off what worked. Every cycle compounds, which is why the first 20 reset everything after them.
one product. every angle.
Testimonial, lo-fi, native, product feature. Not ten versions of one ad — ten different arguments, every one on-brand.
trusted by performance marketing teams at leading ecomm brands.
Creative used to be the thing that slowed us down. Now it's just not. Our team is using Cuttable all the time, we had 50 ads published just last week.
We can create and iterate on ads incredibly fast in Cuttable, then push them live directly into Meta. It's helped us test more, learn faster, and scale winners sooner.
We can now move faster, test more, and focus on what is actually working instead of constantly rebuilding the creative.
stop guessing.
start testing.
Twenty ads in fourteen days, on-brand, live in Meta. Book a demo and we'll show you what your first 20 ads would look like.