Lite is for limited creative needs under $10k/month.

Performance is the default for serious performance teams.

Scale and Agency are built for complex, governance-driven, multi-brand setups.

Plans are priced per brand, not per user. You can add teammates without increasing your subscription.

There are a few ways to distribute ads made in Cuttable. You can publish them directly to Meta, or you can download them from Cuttable in a neat little ZIP folder. Both work well and count toward your monthly Ad Output. As a little bonus, when you download a completed ad from Cuttable, depending on the type of ad, you get a video and static in 4:5, 1:1 and 9:16 - essentially 6 ads for the price of 1, not a bad deal. Same from a Meta publishing point of view, whilst you are only publishing 1 ad to Meta, we actually send that ad in all the sizes Meta needs 1:1, 4:5 and 9:16. Again, that only counts as 1 Ad Output. Very helpful, very nice.

You can generate unlimited ads inside Cuttable, for example if the ideas and ads Cuttable made from your brief didn't quiet hit the mark, you can ask Cuttable to go again - like you would an agency or freelancer, except you won't get charged for that additional round of creative. Each plan caps how many ads you can publish or export per month.

Yes. Cuttable is sold on a 12-month commitment to support proper onboarding and long-term performance. When we both commit, that's when the magic happens and we get the best results.

Plans can be upgraded as your creative output, spend or team complexity increases.

It depends on your needs. Cuttable removes creative production bottlenecks, enabling teams and agencies to move faster. We have many brands that grant Cuttable access to their agencies, and vice versa: agencies grant Cuttable access to their clients. Cuttable is a flexible system that can be built and customised around your needs and workflow; that's the beauty of it.

Yes. All plans have assisted onboarding. We have an incredible team of Customer Success Managers - Ash, Libby and Joe to name a few - who are in the Cuttable platform everyday, working with customers to help them get the best results.

We’ve documented this in detail on our AI & Data Use page.

AI credits are used for generating images and video in Cuttable’s AI Shoots Studio.

Each plan includes a monthly credit allowance that can be spent across both formats.

• 1 image = 1 credit
• 1 second of video = 3 credits

Credits are flexible — using more images means fewer videos, and vice versa.

Typical examples by plan:

• Lite (200 credits): Enough for small creative batches — e.g. ~50 image shoots or a handful of short video clips.
• Performance (1,100 credits): Supports ongoing testing — e.g. hundreds of images or consistent short-form video iteration.
• Scale (3,300 credits): Built for high-volume output — e.g. large image libraries or always-on video production.

Additional credits can be purchased at any time.

→ Learn more about credits

That’s the starting monthly cost for agencies who use Cuttable, we will then work with you to customise your plan based on the number of brands, credits and ads you require from Cuttable. Book a demo and we can chat through your needs together and build a plan that best suits your agency.