Most AI creative platforms produce templated, generic ads. Cuttable gives you agency-quality creative that drives real business results.
The Real Problem
Let's be honest, most AI ad generators create content that screams "I was made by a robot." It something we heard over and over again in the 70+ interviews we’ve done with ecommerce brands in 2025 alone.
The colours are off. The placements don't make sense. The messaging feels generic. The results are predictable: poor engagement, high CPMs and ads that get scrolled past faster than you can say "this looks AI-generated." That’s if they even pass the sniff test and you send them live.
According to Meta, creative is the single most important factor for effectiveness and ROI – accounting for 56% of performance. Yet most challenger brands are stuck between expensive agencies with 2.5-week turnarounds and AI tools that produce ads no one would click on.
For the 98% of brands without access to top agency talent, this creates a brutal choice: produce bland creative yourself, or pay a fortune to someone else to do it for you. Neither option works for ambitious challenger brands that need quality, volume, and speed.
What People Usually Try
The DIY Approach You've tried cobbling together ads yourself. Maybe you've got Canva, a Premiere Pro subscription, or you're using basic templates. It's time-consuming, the results are inconsistent and frankly, your expertise is better used elsewhere in the business.
The Agency Route Traditional agencies can deliver quality, but as brands we know discovered, you're looking at a "2.5-week turnaround minimum" – an eternity in the digital advertising world where relevance is everything and you see a 45% average drop in click-through rate after just four repeated exposures.
The AI Tool Trap Other AI tools promise the world but deliver cookie-cutter results. As one customer of Cuttable’s reported after trying another AI ad platform: "Terrible experience. The placements didn't make sense, the colours were off, it looked very AI-created." No wonder these ads underperform.
How Cuttable Works
Unlike generic AI tools, Cuttable was built by advertising experts who know what great looks like. Born from Sunday Gravy, one of Australia's best independent agencies, Cuttable combines agency expertise with AI efficiency.
Here's how it solves the AI quality problem:
- Brief Like a Pro, Not a Robot Upload your assets and complete a guided brief that's built on real agency processes. This isn't just "describe what you want" – it's strategic questions that get to the heart of what makes your brand different.
- Agency Intelligence, Not Just Artificial Intelligence Cuttable's AI was trained on what actually works in advertising, not just what looks good. The platform understands advertising principles, not just design rules. Built by world class strategists like Paul Arena, who used to be Head of Strategy at global advertising giants Ogilvy and TBWA.
- Transform Existing Assets Got product images? Cuttable transforms what you already have into high-performing Meta video ads tailored to your specific campaign goals and audience preferences.
- Scale Without Sacrifice Generate multiple ads instantly, allowing you to test different approaches and combat ad fatigue without sacrificing quality or waiting weeks for new creative.
- Creative That Performs Each ad is optimised based on advertising best practices and insights from top agencies – ensuring your ads don't just look good but actually drive business results.
Ready to see what Cuttable can do with your assets? Upload your product now and get agency-quality ads in minutes, not weeks.
Why don't AI creative tools work for most brands?
Most AI creative tools fail because solely tech experts, not advertisers and tech experts together, build them.
They focus on the mechanics of image generation rather than the principles of effective advertising. These tools typically produce generic, templated creative that lacks strategic thinking and brand understanding. They can't distinguish between an ad that looks acceptable and one that will actually drive conversions.
Cuttable solves this by combining advertising expertise from top agency professionals with AI efficiency, ensuring ads maintain the creative quality needed for performance while delivering at the speed and scale modern brands require. The platform doesn't just design ads, it creates strategic creative that's built to perform based on advertising fundamentals.
Commons FAQs
How is Cuttable different from other AI creative tools?
Cuttable was built by a combination of AI and agency experts. Sam Kroonenburg, one of Australia’s most successful tech entrepreneurs and Jack White, multiple time agency founder came together to build Cuttable. While other AI tools focus on generic image generation, Cuttable starts with advertising strategy and applies AI to solve real creative problems. The platform incorporates proven advertising principles, helps combat ad fatigue with instant variations, and transforms existing assets into high-performing ads that maintain your brand's unique voice and style.
How fast can I create ads with Cuttable?
Most brands can upload their assets and generate multiple ad concepts in minutes, not the weeks typical of agency timelines or the hours spent on DIY solutions. Because Cuttable works with your existing assets and offers a guided brief process, you can quickly produce fresh creative that's ready to launch. This speed allows you to respond to performance data, capitalise on trends and continuously refresh your creative to keep engagement high.
Will ads created by Cuttable look "AI-generated"?
No. Unlike generic AI tools that produce obviously templated content, Cuttable's creative output is indistinguishable from agency work. By combining AI efficiency with advertising expertise, Cuttable creates ads that feel authentic to your brand while adhering to best practices that drive performance. Customers consistently report that Cuttable ads outperform both their previous DIY efforts and expensive agency creative.
