CASE STUDY
Enter Cuttable. Bobby is Australia's most personality-packed soft drink, low sugar, big flavour, built for a generation that refuses to choose between healthy and fun. The challenge? Scale their bold, playful content without losing what makes them brilliantly Bobby.
Step 1
Cuttable analysed Bobby's website to understand what makes them tick - bold, playful, and built for a generation that wants better choices without losing the fun. Our AI pulled in their brand voice, visual identity and customer motivations so every ad feels authentically Bobby.
Step 2
All of Bobby's product photos, brand elements and Shopify catalogue automatically organised and ready to use. No more hunting through folders or wondering which lemon flavour image to use. Cuttable knows exactly what's available and where to find it.
Step 3
With Bobby's brand understanding locked in, Cuttable transformed their existing product shots into dozens of thumb-stopping video ads. Bright, sharp, full of character - exactly what the Zuck ordered to break the scroll and stay fresh across formats.
Step 4
One-click publishing straight to Meta, no downloads or uploads needed. Bobby can now see what's performing in plain English and create more winners when ads start to fatigue. More content, more often, all staying true to their playful spirit.
"Don't sleep on Cuttable, we are lovvvving it at bobby. Game changer"