Edward Ring

Understanding the challenges of small business isn't theoretical for Ed, it's experience earned in the trenches. Before co-founding Cuttable, he built Hector's Deli from scratch, creating Melbourne's most beloved sandwich shop while battling the same marketing challenges our customers face today. That dawn-to-midnight grind taught him more than any MBA could about the reality of growing a brand when you're taking iPhone photos between serving customers.

His journey from hospitality entrepreneur to impact investment at Conscious Investment Management and board roles at multiple organisations gives him unique insight into what ambitious brands truly need to compete with established players. Ed's passion for democratising great advertising comes from seeing both sides, the marketing muscle he witnessed during his time at Swisse Wellness and the scrappy creativity required at Hector's. At Cuttable, he ensures our platform delivers what small teams actually need, not what big agencies think they should want.