Cuttable is built for exactly that scenario. When a few core shoes have to carry most of the spend, Cuttable gives teams a system to manage how those products stay relevant across different use cases, buyers, and moments — without relying on a constant stream of new launches.

Yes. Cuttable supports both functional storytelling (fit, comfort, durability, performance) and lifestyle contexts. Teams can manage how emphasis shifts over time without changing the product or resetting creative direction.

No. Cuttable is designed to prevent visual and message fatigue as spend increases. Approved visuals are extended across contexts and use cases in a controlled way, so repetition doesn’t become obvious or performance-breaking.

If you’re early, running limited spend or relying on short-term drops rather than sustained demand, Cuttable may be more than you need. It’s built for teams where Meta performance depends on keeping core products working over time.