If you're reading this between the thick of it right now, first: we see you. Black Friday week is when performance marketers earn their entire year's respect (and stress). Budgets are cranked, dashboards are refreshed every 11 seconds and somewhere between your 5ht coffee and your 33rd Slack ping, you're wondering if your creative can keep up with your ambition. Here's the thing nobody talks about enough: your media buying can be flawless, but if the need for creative variation is climbing faster than your ROAS, you're leaving money on the table. Meta recently shared data that should make every performance marketer pause: click-through rates drop by 60% after someone sees your ad four times. So as you scale spend this week (and into the chaos of peak season) your biggest competitive advantage isn't budget. It's not even targeting anymore. It's how fast you can feed Meta's algorithm fresh, diverse creative that doesn't fatigue. That's exactly what Cuttable was built for. And if you're in the middle of a sale event right now, the new Sales Events Brief flow is about to become your new best friend.
New Feature: Designs
One of the biggest requests we’ve had is the ability to choose your own ad designs. So… we built it.
400+ high-performing designs now live in Cuttable
Browse hundreds of curated, high-performing designs for ecommerce and DTC brands directly inside Cuttable. We’re adding 10+ new designs every week and you’ll find a sneak peek of upcoming ones at the bottom of this email. Jump in and test it here. Filter by design
Use our new design dropdown to quickly find styles that match your goal, aesthetic, or product category. Brief or customise
Give Cuttable a simple brief (just like you would in ChatGPT) and we’ll generate up to 10 ads using the design you selected. Prefer your own spin? Jump in and edit. Always fresh, always trending
Our designers, animators and editors are constantly hunting for what’s performing across the industry and shipping those designs straight into your workspace. Updated: Sales Event Brief Flow
We’ve rebuilt the Sales Event Brief to make Black Friday, Cyber Monday, Christmas, Boxing Day, Holiday Season and other sales events way smoother:
- Choose the exact type of ads you want us to generate
- Select all your products at once (great for site wide sales)
- Add a Sales Theme to your Brand Kit and instantly apply those colours to your ads
- UX/UI improvements throughout
- Our copywriter now generates teaser lines (not just sale name + offer) think: “Black Friday’s coming” “Something big is dropping this week”
Here's to your biggest Q4 yet.
