The Cutting Room

The Cutting Room

Top news

Product Updates

December Week 1 | Santa dropped new features 🎅

New Christmas ads, faster workflows and a bunch of clever suggestions to make your life easier. Week one of December brought 6 new features so here's the full rundown.

Product Updates

November Week 4 | We made briefing beautifully simple

Product Updates

November Week 2 | Meet designs, your new creative superpower

Company Update

We’ve Raised $10M & Launched the World’s Best AI Creative Agency for Growing Brands

Advertising Techniques

Creator Burnout: The hidden reason your ad performance is suffering

Best Practice

Stop tweaking, starting varying: Why Meta's algorithm rewards creative variation

Company Update

An update on our current trial with 25 ecomm brands

Meta

The death of demographic targeting: Why your creative is now your best targeting tool