The Cutting Room

Stop tweaking, starting varying: Why Meta's algorithm rewards creative variation

A definitive guide to nailing creative variation in Meta.

1 May 2025

We’ve Raised $10M & Launched the World’s Best AI Creative Agency for Growing Brands

11 August 2025

Advertising Techniques

Creator Burnout: The hidden reason your ad performance is suffering

19 May 2025

An update on our current trial with 25 ecomm brands

28 April 2025

The death of demographic targeting: Why your creative is now your best targeting tool

23 April 2025