Creative testing doesn’t fail at analysis. It fails at production.
Teams know what they want to test - new hooks, angles, formats. They just can’t ship enough creative to make it matter. Winning ads fatigue before replacements are ready, media buyers wait weeks for new variations, agencies and internal teams don’t scale with spend. Meta rewards volume and variation, not perfect experiments. When creative output is limited, testing becomes minor tweaks and performance stalls.
introducing Cuttable
Creative Testing at the Speed Meta Actually Requires
Cuttable is a creative testing platform built around high-velocity creative production, not lab-style experimentation. It works as a simple loop:


