your brand, on file.
three tabs you can edit.

At onboarding you hand over your brand name and category, your brand URL, your social links, and any guidelines or tone-of-voice documents you already have. Cuttable generates two things at once: a Brand Strategy — Comms, Category, Consumer — and a Brand Kit of logos, color themes and fonts. Both editable.

The Cuttable Brand Strategy screen showing its Comms, Category and Consumer tabs
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two artifacts.
one moment of onboarding.

what you hand over at onboarding

Brand name and category. Your brand URL. Your social links. Optionally, upload the brand guidelines or tone-of-voice document you already have. That's the whole input.

two artifacts, generated together

Brand Strategy and Brand Kit are two separate artifacts, created at the same moment. Strategy is how you sound and who you're for. Kit is how you look. Edit either one whenever you want.

what it won't do on its own

Cuttable does not automatically re-scrape your website after onboarding, so changes to your live site are not reflected in your Brand Strategy until you request an update or upload new documents. Two ways to refresh it: ask support, or upload new brand documents.

one system. brief to performance.

Cuttable learns your brand, cuts your existing assets into on-brand ads with fresh angles, publishes to Meta and shows you what wins, then iterates on the winners.

learn

Cuttable learns your brand from your URL, your social links, any guidelines you upload and your product catalog. It writes that down as a Brand Strategy and a Brand Kit you can edit.

create

You brief, Cuttable creates. Trending static ads, short-form video, and brand-trained photography and video that looks like a real shoot. Built for Meta.

repeat

Publish direct to Meta, every ratio resized and set up in Ads Manager for you. Cuttable pulls the results back in and shows you what's working. You iterate and brief the next batch.

real results from $30M monthly spend + 300 brands.

three tabs.
all of them editable.

where it shows up.
not just a document.

Vertical Meta ad for a home and furniture product, written from the brand's own tone of voice
Vertical Meta ad for the same product with a different headline angle
Vertical Meta ad using a warmer tone of voice for the same product
Vertical Meta ad framing the same product for a second audience
Vertical Meta ad for a home and furniture product, written from the brand's own tone of voice
Vertical Meta ad for the same product with a different headline angle
Vertical Meta ad using a warmer tone of voice for the same product
Vertical Meta ad framing the same product for a second audience

what brands say.

Cuttable offers a variety of creative ideas, enabling us to produce higher-quality and more engaging advertisements that better support our brand.

hear from our customers

Teams who changed how they keep up with the volume and variety of ads it takes to perform on Meta.

FAQs

What does Cuttable read at onboarding?

Does it keep reading my website?

How do I refresh it?

Can I change what it decides?

What's the difference between Brand Strategy and Brand Kit?

Where do audiences and value claims get used?

the rest of the system