Brief → Direction → Outputs Step 1 Step 2 Step 3 Step 4 BriefShare what you want to test. Product, angle, context. Review IdeasShoots proposes clear creative directions, grounded in your brand. Choose SelectsPick the direction that makes sense. We give you at least four images to choose from every time. You pick your favorites as you would a normal shoot. Create & PublishYou can turn your best images straight into ads using the Cuttable workflow, then publish straight to Meta.